Francis Landford.
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Digital Marketing Basics for Small Businesses

A free, practical course on getting customers online without a big budget: being findable on Google, using social media and WhatsApp well, following up, and measuring what works.

Digital Marketing Basics for Small Businesses
You do not need a large budget or a marketing degree to get customers online. You need a clear offer, a few well-chosen channels and the habit of measuring what works.

This free course shows small business owners how to be found on Google, use social media and WhatsApp for real sales conversations, build trust with useful content and follow-ups, and track results simply. Every lesson ends with a task you can do the same day.

Finish all six lessons and pass the short final quiz to earn a certificate.
No marketing experience needed. If you run or help run a small business, shop, school, clinic or organization, this course is for you.

Lessons

What Marketing Really Is text Preview
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Being Found on Google text
Social Media That Actually Works text
Selling and Supporting Customers on WhatsApp text
Content, Email and Following Up text
Measuring Results and Spending Wisely text

Free

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  • 6 lessons
  • Final quiz + certificate on completion